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Customer Success from the Ground Up

When the market gets hard,
your community matters.

My feed is full of brilliant CS leaders who’ve been hit by reductions in force — people with years of experience and track records that would have had recruiters queuing in a different market. It’s a reminder that even the best people aren’t immune to what’s happening right now. I started Customer Success from the Ground Up in 2024 to give CS leaders a place to build real relationships, not just LinkedIn connections, long before you ever need them.

11+
Face-to-face events
15+
Online panels & workshops
100+
CS leaders in the community

Build it while things are good.
You’ll need it when they’re not.

It’s easy to deprioritise your network when you’re busy and things are going well. And I don’t mean connections — I mean people you’ve actually met, in person or on a call, who you stay in touch with even when you don’t need anything from them. Go to the event even when you can’t be bothered. Have the coffee. Reply to the message. The relationships you build with no agenda are the ones that hold up when things get hard — and in this market, that matters more than ever.

A huge thank you to Iram Cook-Monie, Gal Dvir, Carmit Proper-Livni, Deborah Knight, Artem Khalilov, Ritesh Basra, and Ali Ahmed for being at that very first event — and for making me think this was worth growing.

Two years later, it’s become exactly the tribe I was looking for: a room (in person and online) of CS leaders who are building the same thing you are, at the same time you are.

Real sessions.
Real practitioners.

Subjects we've covered
  • ✓AI for Customer Success
  • ✓Elevating Business Value Reviews (BVRs) from check-ins to retention drivers
  • ✓Beyond the red flags: using AI to predict and prevent churn before it happens
  • ✓Building and scaling Executive Sponsor Programmes that protect ARR
  • ✓Forecasting for impact: turning customer insights into revenue outcomes
  • ✓Moving beyond the QBR: real-time value proof in a short attention economy
  • ✓Setting up Customer Success from the Ground Up
  • ✓Top Talent, Top Retention — what keeps your best CSMs from leaving?
  • ✓Managing conflict: strategies for CS leaders
  • ✓How CS and Sales collaborate
  • ✓Finding your next CS leadership role
Some online panels we have held
Setting up Customer Success from the Ground Up
  • Ben Clarke-Smith — Head of CS, Infinity
  • Lauren Levy — CS Lead, Pebble
  • Carmit Proper-Livni — Director CS, Starship Technologies
Leveraging Technology in Customer Success to Scale, Automate, and Retain Customers
  • Karen Carroll — Head of Customer Experience Strategy, Gong
  • Amie Stokes — AI GTM, OpenAI
  • Ben Gardner — Director CS, Planhat
High Impact, Low Touch: Mastering Digital Customer Success
  • James Stuart — CS Ops Leader, Reed.co.uk
  • Claudia Pravettoni — Product Growth, Gorgias
  • Carly-Rae Braimah — Director CS, Radiation Detection Company

Want to be in the room next time?

Join 100+ CS leaders building this together — face to face and online.